AI for Electricians
Panels trip and outlets die after dark.
Homeowners call whoever answers first. Make that you.
An AI agent on your website that triages electrical problems safely, answers pricing questions honestly, qualifies panel and EV jobs, and books diagnostic visits — 24/7. Built for electrical contractors.
See how it worksThe Customer Journey
From dead outlet
to booked service visit
Try it yourself — chat with Ellis below. Tell Ellis what your electrical is doing and book a service visit, all in one conversation. No phone tag. No waiting until morning.
Your Zellyfi Dashboard
Every electrical lead, tracked in one place
Every conversation Ellis has, every booking, and every lead lands in your dashboard in real time — organized for electrical, not a generic CRM.
New electrical leads
37+18%Service visits booked
24+31%Emergency callbacks
12+12%Leads this week
Recent leads
Preview shown with sample data.
What the AI does
Everything your front office does.
Plus the nights and weekends it can't cover.
Why it pays for itself
Numbers that speak for themselves
Multiple integration styles
One AI. Many ways to
meet your visitors.
Every business is different. Choose the integration that fits your website — or let us design one from scratch.
Don't see the perfect fit?
We'll design it for you.
Every widget we build is tailored to match your brand, tone, and website design — down to the last pixel. Your visitors won't know it's AI.
Talk to usThe After-Dark Electrical Call Is Your Most Valuable Lost Lead
Electrical problems announce themselves at the worst hours. A breaker that won't reset when the family gets home, an outlet that quit mid-dinner, a burning smell that turns a quiet evening into a scramble. The homeowner standing in a half-dark house at 9 PM is not shopping on price — they want someone who answers, sounds calm, and knows what to do next. Yet that is exactly when your office phone rolls to voicemail. The stakes are higher than in most trades, because 78% of customers go with the first company that responds, and an electrical scare compresses that decision to minutes. A website AI agent closes the gap. It answers the moment the message lands, runs a fast safety check, tells the homeowner to cut power at the breaker and call 911 or the utility if there is smoke or sparks, and books the earliest diagnostic visit for everything that can safely wait. The competitor down the road never hears their phone ring.
The Rare AI That Knows When Not to Book
Most chat tools have one move: capture the lead and push for the appointment. In electrical work that instinct is dangerous. A burning smell behind a wall, an outlet throwing sparks, a panel that buzzes and feels warm, someone who just got a shock — these are not booking opportunities, they are emergencies. An AI agent built for an electrical company handles them differently. It stops selling, tells the homeowner to cut power at the breaker if they can do it safely, get everyone out if there is smoke, and call 911 or the utility before anything else — and it never funnels a live hazard into a web form. Only once the situation is safe does it talk about getting an electrician out. That restraint is not a limitation; it is the whole reason a homeowner trusts you. It also protects your company, because the last thing any electrical contractor wants is a chat tool that told a panicked customer to "book a time" while their wall was smoking. Safety first, booking second — always.
Panel Upgrades and EV Chargers Are the Jobs Worth Qualifying
The bread-and-butter service call keeps the lights on, but the money is increasingly in bigger installs: a 100-amp panel that can no longer keep up, a Level 2 charger for the new EV in the driveway, a whole-home surge or generator tie-in. These are the jobs where a rolled truck either turns into thousands of dollars or a wasted afternoon, and the difference is qualification. An AI agent asks the questions your contact form never does: how old is the panel and what is its amperage, what is the homeowner actually trying to add, and how far is the parking spot from the panel for an EV run. Those answers separate a straightforward charger install — which at Brightwire typically runs $600 to $1,500 — from a panel upgrade that has to come first and runs $2,000 to $3,500. By the time an estimator calls back, the lead is already sorted: quick fix, standalone install, or a service upgrade that unlocks everything else. Nobody discovers a panel-capacity problem standing in the driveway, unprepared.
Your Best Electrical Leads Come In After Five
Homeowners do not think about their wiring at 10 AM on a Tuesday. They notice it when the kitchen goes dark during dinner, when the bathroom GFCI keeps tripping over the weekend, or when they finally have an evening to look up why half the outlets in the den are dead. That is why 35% of leads come in after 5 PM and on weekends — precisely when the office is closed but the breakers are still tripping. These are not idle browsers; someone typing "outlets stopped working, breaker won't reset" into your website at night has a real problem and real urgency. If your site offers only a phone number that rings out and a form read tomorrow morning, they keep searching until someone answers. An AI agent captures the lead in the moment, runs the safety check, reassures the homeowner, and books the first available diagnostic slot. You wake up to a qualified, scheduled visit instead of a cold form and a missed call.
The Questions Your Website Never Asks
Every experienced electrician triages on the phone by instinct: is there a smell, how many circuits are affected, is this one bad outlet or the whole panel, how old is the wiring. A contact form asks none of it. It takes a name and a sentence and leaves your team to call back cold, with no idea whether they are walking into a ten-minute fix or a full-day rewire. An AI agent runs that same intake in every conversation. It asks what the homeowner is seeing, whether the problem is spreading, how urgent it feels, and — for older homes — whether they know if they still have aluminum or knob-and-tube wiring. The lead that reaches your inbox arrives pre-sorted, so your dispatcher sends the right person with the right expectations and the right parts. Just as important, it flags the genuine hazards for a safety-first response instead of a routine callback. The result is fewer wasted trips and a first visit that starts already ahead.
Make Your Ad Spend Answer for Itself
Electrical keywords are expensive, and emergency terms in a competitive metro can cost startling amounts per click. Yet most electricians send that hard-won visitor to the same dead end every other trade uses: a phone number that might reach voicemail and a form nobody answers until morning. You pay for the click and learn nothing from it. An AI agent improves both halves of the equation. It converts more of the traffic you already pay for, because every visitor gets an immediate, specific answer — a real ballpark on a panel upgrade, an honest range on an EV charger install, a calm safety check on a scary symptom — instead of a dial-tone decision. And it makes the funnel measurable: every conversation records what the visitor asked, whether it was a hazard or a price check, and whether they booked. Zellyfi ties booked visits back to their source, so you can finally judge a campaign by the jobs it produced rather than by call volume and gut feel. If you are paying for traffic either way, the difference between a brochure and an agent is the difference between clicks and customers.
Common questions
Frequently asked questions
What happens when someone has an electrical emergency after hours?
The AI treats safety before anything else. A visitor with a dead panel or a tripping breaker and no other symptoms gets reassured, triaged, and fast-tracked to your earliest slot, with an instant notification to your team. But when someone mentions a burning smell, sparks, smoke, or a shock, the AI stops and tells them to cut power at the breaker if they can do it safely, get everyone out, and call 911 and their utility from a safe spot — before any talk of booking. It never funnels a live hazard into a form.
Can the AI answer pricing questions on its own?
Yes — with your numbers, not made-up ones. We train it on your diagnostic fee, your safety-inspection price, and honest ballpark ranges for the work you do most, like panel upgrades and EV charger installs, and you approve everything before it goes live. When a visitor asks what a Level 2 charger install runs at 10 PM, they get your real range and an offer to book, instead of a form that gets read in the morning.
Does it work with ServiceTitan, Housecall Pro, or Jobber?
Booked visits land in your Google Calendar in real time. If you run ServiceTitan, Housecall Pro, or Jobber, we scope how leads flow into your dispatch workflow during onboarding — and we tell you straight what syncs automatically and what doesn't.
Will it sound like my company or like a generic bot?
Like your company. The AI is trained on your services, your service area, the brands and panels you work with, your warranties, and the tone you want at your front desk — and you review how it talks before it goes live. Try the Brightwire Electric demo above: that warmth and directness is configured, not accidental.
How much does it cost?
Plans start at $179 per month, and the two-pane Booking Widget — the same one in the demo above — is $449 per month, with no long-term contracts. With a single panel upgrade or EV install worth thousands, one recovered after-hours lead can pay for more than a year of the service.
Learn more
Related articles
AI assistants for other industries
Ready to win the jobs
that break after dark?
Book a quick call and we'll show you exactly how your AI agent would work — trained on your services, your pricing, and your service area.