AI for Roofing Companies
After the storm, every roofing lead
arrives at once. Answer every one of them.
An AI agent on your website that answers roofing questions, triages storm damage, sets honest expectations on insurance claims, and books free inspections — 24/7. Built specifically for roofing companies.
See how it worksThe Customer Journey
From storm damage
to booked inspection
Try it yourself — chat with Mason below. Describe what the storm left behind and book a free roof inspection, all in one conversation. No phone tag. No waiting for callbacks.
Your Zellyfi Dashboard
Every roofing lead, tracked in one place
Every conversation Mason has, every booking, and every lead lands in your dashboard in real time — organized for roofing, not a generic CRM.
New roofing leads
37+18%Inspections booked
24+31%Storm-damage inquiries
12+12%Leads this week
Recent leads
Preview shown with sample data.
What the AI does
Everything your office handles between storms.
Plus what it can't during one.
Why it pays for itself
Numbers that speak for themselves
Multiple integration styles
One AI. Many ways to
meet your visitors.
Every business is different. Choose the integration that fits your website — or let us design one from scratch.
Don't see the perfect fit?
We'll design it for you.
Every widget we build is tailored to match your brand, tone, and website design — down to the last pixel. Your visitors won't know it's AI.
Talk to usThe 48 Hours After a Storm Decide Your Whole Season
When hail or straight-line winds roll through a service area, every roofer in town gets the same flood of inquiries at the same time. Your phone rings, your contact form fills up, and your crews are already stretched tarping the roofs of existing customers. The homeowners you cannot get to are not waiting — 78% of customers go with the first company that responds, and after a storm they are filing insurance claims on a deadline and want a contractor locked in fast. This is exactly the moment a website AI agent earns its keep. It answers every inquiry the second it arrives, no matter how many arrive at once. It asks what happened, gauges whether there is an active leak, explains that the free inspection documents everything for the claim, and books the appointment — while your competitors' voicemails fill up. The storm surge stops being the week you lose leads to whoever answered first, and becomes the week your calendar fills for the next two months.
Speed-to-Lead Decides Who Gets the Insurance Jobs
Storm-damage work is the best work in roofing: the scope is defined by the adjuster, the budget comes from the policy rather than the homeowner's wallet, and repairs regularly become full replacements once the decking is opened up. But insurance jobs are also the most time-sensitive leads you will ever receive. The homeowner knows they need documentation, they know other roofers are booking up, and they are talking to more than one contractor. With 78% of customers going with the first company that responds, the roofer who answers first wins most of these jobs — not the one with the lowest bid. An AI agent collapses your response time from hours to seconds. It acknowledges the damage, asks the right triage questions, sets honest expectations about how the claim process usually works, and puts a free inspection on the calendar before the homeowner has finished their coffee. On a job worth $8,000 to $25,000, that first-response advantage is the whole game.
Repair or Replacement? Qualify Before You Climb
Not every water stain is a new roof, and not every missing shingle is a quick patch. The most expensive habit in roofing is driving out to inspect jobs that were never worth the trip — a small repair inquiry from outside your service area, or a homeowner collecting five quotes for a replacement they will not do until next year. An AI assistant qualifies every lead before it reaches your calendar. It asks how old the roof is, what the homeowner is seeing, whether water is coming in, and where the property is. It gives an honest ballpark — repairs typically run a few hundred to just over a thousand dollars, while full replacements land in five figures depending on size and material — so homeowners self-select before you burn a morning. By the time you or your project manager calls back, you know whether you are looking at a patch, a probable insurance claim, or a full asphalt-versus-metal replacement conversation.
Your Best Roofing Leads Arrive After Dark
Homeowners do not notice roof problems at 10 AM on a Tuesday. They notice them when rain hits the bedroom ceiling at night, when they get home from work and find shingles in the yard, or when the weekend finally gives them time to look up. That is why 35% of leads come in after 5 PM and on weekends — precisely when your office is closed. These are not casual browsers. Someone typing "water stain on ceiling after storm" into your website chat at 9 PM has a real problem and real urgency, and if your site offers nothing but a contact form that gets read tomorrow morning, they will keep searching until a competitor answers. An AI agent captures these leads in the moment. It reassures the homeowner, suggests a bucket under the drip and moving valuables out of the way, and books the earliest inspection slot. You wake up to a qualified, scheduled appointment instead of a cold form submission.
The Insurance Conversation Is Where Trust Is Won
Most homeowners have never filed a storm-damage claim, and the process intimidates them: deductibles, adjusters, documentation, deadlines. The roofer who explains it calmly — before asking for anything in return — is usually the roofer they hire. An AI assistant handles this conversation carefully and consistently. It explains that most storm damage is covered by homeowner's insurance, that the free inspection documents the damage with photos and measurements so the claim goes smoothly, and that the written estimate gives the adjuster something concrete to work from. Just as important is what it does not do: it never promises what a policy will pay, never interprets coverage, and never gives insurance advice — it sets expectations and points to the inspection. That restraint protects you, and it reads as honesty to the homeowner. The result is a lead who arrives at the appointment already trusting your process — a very different first meeting in an industry still living down the storm-chaser reputation.
If You Buy Roofing Ads, Your Website Has One Job
Roofing keywords are among the most expensive clicks in home services — competitive markets see cost-per-click prices that make every bounced visitor genuinely painful. Yet most roofing websites do nothing with the traffic they pay for: a hero photo, a list of services, a phone number, and a form. The homeowner who clicked your ad at lunch cannot take a call at their desk, does not want to fill out a form, and leaves. An AI agent turns that paid click into a conversation. It answers the questions homeowners actually have — what a replacement costs, whether you work with insurance, how fast someone can come out — and converts the visit into a booked inspection on the spot. It also records where each lead came from, so you can see what your ad spend actually produces. If you are paying for traffic either way, the difference between a brochure and an assistant is the difference between clicks and customers.
Common questions
Frequently asked questions
How does the AI learn my services and pricing?
We train it on your specific services, typical price ranges for repairs and replacements, service area, crew availability, and how you want storm damage handled. You review and approve everything before it goes live — the AI only says what you want it to say.
Can it really handle the surge after a big storm?
Yes — that is where it outperforms any office. It answers every website inquiry simultaneously, whether five come in or five hundred. It triages active leaks for the fastest callback, books inspections in priority order, and captures complete details on every lead so nothing falls through while your crews are on roofs.
Does the AI give insurance advice?
No, and that is deliberate. It explains how the storm-damage claim process generally works and what your inspection documents — photos, measurements, a written estimate — but it never interprets a policy, promises coverage, or gives insurance advice. It sets honest expectations and gets the inspection booked.
Does it work with my existing scheduling and roofing software?
Booked inspections land in your Google Calendar in real time. If you run AccuLynx, JobNimbus, or Jobber, we scope how leads flow into your system during onboarding — and we tell you straight what syncs automatically and what doesn't.
How much does it cost?
Plans start at $179 per month with no long-term contracts. The two-pane Booking Widget — chat plus live calendar booking — is $449 per month. With full replacements typically running well into five figures, a single job it captures pays for the year.
Learn more
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Ready to win the
next storm season?
Book a quick call and we'll show you exactly how your AI agent would work — trained on your services, your pricing, and your service area.