AI for Plumbing Companies
A pipe bursts at 2 AM and the homeowner
calls the first plumber who answers. Be the one who does.
An AI agent on your website that answers plumbing questions, triages burst pipes and no-hot-water calls, gives honest price ranges, and books jobs — 24/7. Built specifically for plumbing companies.
See how it worksThe Customer Journey
From burst pipe
to booked plumber
Try it yourself — chat with Wade below. Tell him what's leaking and book a plumbing visit, all in one conversation. No phone tag. No waiting for callbacks.
Your Zellyfi Dashboard
Every plumbing lead, tracked in one place
Every conversation Wade has, every booking, and every lead lands in your dashboard in real time — organized for plumbing, not a generic CRM.
New plumbing leads
37+18%Service visits booked
24+31%Emergency after-hours calls
12+12%Leads this week
Recent leads
Preview shown with sample data.
What the AI does
Everything your office handles on a normal day.
Plus what it can't during a flood.
Why it pays for itself
Numbers that speak for themselves
Multiple integration styles
One AI. Many ways to
meet your visitors.
Every business is different. Choose the integration that fits your website — or let us design one from scratch.
Don't see the perfect fit?
We'll design it for you.
Every widget we build is tailored to match your brand, tone, and website design — down to the last pixel. Your visitors won't know it's AI.
Talk to usThe Burst-Pipe Call You Can't Answer From Under a Sink
Every plumber knows the feeling. You are wedged under a kitchen sink with a wrench in your hand and both arms soaked when the phone rings. You cannot answer. On the other end is a homeowner standing in an inch of water, watching it creep toward the living room, ready to hire whoever picks up. That call goes to voicemail, and most people with a burst pipe will not leave one — they hang up and dial the next plumber on the list. For a shop where a single job runs anywhere from a $150 drain snake to a $2,800 water-heater replacement, even a couple of missed emergencies a week adds up to real money walking out the door. Hiring a full-time receptionist to catch those calls runs thirty to forty thousand dollars a year, and one person still cannot answer two lines at once. A website AI agent answers every inquiry the instant it arrives — while you keep both hands on the job in front of you.
Speed-to-Lead: The First Plumber to Respond Usually Wins
Plumbing is the definition of an urgent purchase. Nobody shops around for three weeks when the water heater quits or the toilet is overflowing — they want it fixed today, and they hire the first company that responds like it understands the emergency. Research across home services is consistent on this: 78% of customers go with the first company that responds, and it is rarely the cheapest one. The homeowner is anxious, the floor is getting wetter, and reassurance beats a small discount every time. A response time of thirty seconds versus three hours is the difference between booking the job and losing it to the competitor whose website answered first. An AI agent replies in seconds, any hour of the day. It acknowledges the problem, walks the homeowner through shutting off the water if it is an emergency, gives an honest ballpark, and books the visit — all before your competition has finished listening to voicemail. On a water-heater or repipe job, that first-response edge is worth thousands.
Water Heaters and Repipes: Qualify the Big Jobs Before You Drive
Not every plumbing lead is worth loading the van. A drain that needs a quick snake and a full repipe are different businesses, and the most expensive habit in the trade is driving across town to quote work that was never going to close — a price-shopper collecting five bids, or a job outside what you handle. An AI agent qualifies every lead before it reaches your schedule. It asks what is happening, how old the fixtures or water heater are, whether water is actively coming in, and where the property is. It gives honest ranges — drain cleaning in the low hundreds, leak repairs from a few hundred to well over a thousand, a tank water heater from $1,400 to $2,800 installed and tankless higher — so tire-kickers filter themselves out. By the time you or your dispatcher calls back, you already know whether you are looking at a same-day service call, a water-heater replacement, or a full repipe conversation, and you can send the right plumber with the right parts the first time.
Your Best Plumbing Leads Come In After Dark
Homeowners do not discover plumbing problems during business hours. They find the puddle under the water heater on a Sunday morning, hear the pipe let go at 2 AM, or finally deal with the slow drain after the kids are in bed. That is why roughly 35% of leads come in after 5 PM and on weekends — exactly when your office is closed. These are not casual browsers. Someone typing "no hot water" into your website chat at 10 PM has a real problem and real urgency, and if all your site offers is a contact form that gets read tomorrow, they will keep searching until another plumber answers tonight. An AI agent captures these leads in the moment. It calms the homeowner, tells them how to shut the water off if something is actively leaking, and books the earliest available visit. You are not on call at midnight, but your website is — and you wake up to a qualified, scheduled job instead of a cold form you have to chase down and re-explain.
Emergency Triage That Keeps People Safe
The moments that matter most in plumbing are also the ones where a homeowner can get hurt or make the damage far worse. A burst supply line can flood a finished basement in minutes, water near outlets or the electrical panel is a genuine hazard, a sewage backup is a health risk, and a gas water heater that smells of gas is a call-911 situation rather than a plumbing question. A good AI agent handles these calmly and in the right order. For a major burst or flooding it tells the homeowner to shut off the main water valve first — usually where the line enters the house or at the street meter — before anything else. It keeps people away from contaminated water and never has anyone wade into a flooded room with live power. For a gas smell it says to leave the house and call 911 and the gas company from outside. What it never does is hand out DIY repair steps. It reassures, keeps people safe, and gets a real plumber on the way fast.
If You Pay for Plumbing Leads, Your Website Has One Job
Plumbing keywords are some of the most expensive clicks in home services, and the emergency terms cost the most of all — every visitor who bounces is money you already spent. Yet most plumbing websites do nothing with the traffic they pay for: a hero photo of a van, a list of services, a phone number, and a form. The homeowner who clicked your ad while standing in a flooded laundry room cannot make a call and does not want to fill out a form and wait — so they leave and click the next ad. An AI agent turns that paid click into a booked job. It answers the questions people actually ask — what a water heater costs, whether you can come today, how the service-call fee works — and converts the visit into a scheduled appointment on the spot. It also records where each lead came from, so you can finally see what your ad spend produces. If you are paying for the traffic either way, the difference between a brochure and an agent is the difference between clicks and customers.
Common questions
Frequently asked questions
How does the AI know my services and pricing?
We train it on your specific services, typical price ranges, service area, availability, and how you want emergencies handled. You review and approve everything before it goes live — the AI only says what you want it to say.
Can it handle a burst pipe or flooding emergency?
Yes. It recognizes emergencies like burst pipes, flooding, and no-water calls, tells the homeowner to shut off the main water valve first, keeps them safe, and fast-tracks the callback with an instant notification to your team. It never gives DIY repair instructions — it reassures, triages, and gets the visit booked.
Can the AI qualify jobs before I send a plumber?
Yes. It asks what is leaking, how old the water heater or fixtures are, whether water is actively coming in, and where the property is. By the time you call back, you already know a $59 drain snake from a full repipe — so you send the right plumber with the right parts.
Does it work with my scheduling and dispatch software?
Booked jobs land in your Google Calendar in real time. If you run ServiceTitan, Housecall Pro, or Jobber, we scope how leads flow into your system during onboarding — and we tell you straight what syncs automatically and what doesn't.
How much does it cost?
Plans start at $179 per month with no long-term contracts. The two-pane Booking Widget — chat plus live calendar booking — is $449 per month. With a single water-heater replacement running well over $1,400, one job it captures pays for months of the service.
Learn more
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emergencies to voicemail?
Book a quick call and we'll show you exactly how your AI agent would work — trained on your services, your pricing, and your service area.